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flinder, part of Ascendant
  • Structuring your e-commerce chart of accounts
    E-commerce | System implementation

    Structuring your e-commerce chart of accounts

    ByFatima Salhab FCCA 6 December 202224 October 2026

    Develop an understanding of structuring a chart of accounts for your e-commerce business.

    Read More Structuring your e-commerce chart of accountsContinue

  • How to calculate returns rate
    E-commerce

    How to calculate returns rate

    ByLuke Streeter FCA 6 December 202224 October 2026

    What does return rate mean? Why is understanding your return rate important? How do you calculate return rate? What is a good return rate?

    Read More How to calculate returns rateContinue

  • How you should prepare for meeting with VCs
    CFO | Tech & SaaS

    How you should prepare for meeting with VCs

    ByAlastair Barlow FCCA 6 December 202224 October 2026

    How to present to a venture capital firm.

    Read More How you should prepare for meeting with VCsContinue

  • How to value your start-up
    Investment | Tech & SaaS

    How to value your start-up

    ByAlastair Barlow FCCA 29 November 202224 October 2026

    Learning how to value your start-up as part of your investment journey.

    Read More How to value your start-upContinue

  • Is marketing attribution an art or a science?
    E-commerce

    Is marketing attribution an art or a science?

    Byflinder 29 November 202224 October 2026

    Understanding marketing attribution theory.

    Read More Is marketing attribution an art or a science?Continue

  • What is the SaaS magic number?
    Tech & SaaS

    What is the SaaS magic number?

    ByLuke Streeter FCA 29 November 202224 October 2026

    What does the magic number in SaaS mean? How to calculate the SaaS magic number. What’s a good SaaS magic number?

    Read More What is the SaaS magic number?Continue

  • What is contribution margin?
    E-commerce | Marketplaces

    What is contribution margin?

    ByLuke Streeter FCA 29 November 202224 October 2026

    What does contribution margin mean? Why is understanding your contribution margin important? How do you calculate contribution margin? What’s a good contribution margin?

    Read More What is contribution margin?Continue

  • How the R&D tax relief changes will impact tech and SaaS start-ups
    R&D tax | Tech & SaaS

    How the R&D tax relief changes will impact tech and SaaS start-ups

    ByAlastair Barlow FCCA 18 November 202224 October 2026

    How much extra will the Autumn Statement R&D tax relief reforms cost tech and SaaS start-ups?

    Read More How the R&D tax relief changes will impact tech and SaaS start-upsContinue

  • Net promoter score (NPS) explained
    Tech & SaaS

    Net promoter score (NPS) explained

    ByLuke Streeter FCA 15 November 202224 October 2026

    What does NPS mean? Why is NPS important to measure? How is NPS calculated? What is a good NPS?

    Read More Net promoter score (NPS) explainedContinue

  • EBITDA explained
    E-commerce

    EBITDA explained

    ByLuke Streeter FCA 15 November 202224 October 2026

    What is EBITDA? Why is EBITDA so important? How do you calculate EBITDA? What is good EBITDA? What is the difference between EBITDA and gross profit?

    Read More EBITDA explainedContinue

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us