For very new businesses in their infancy, CFOs will introduce the right structures for the finance function, reporting and forecasting to make sure the organisation is well-positioned to scale in a controlled way.
Not only does (the right) data provide intelligence about how to run your business, but it delivers confidence to VCs and other investors who will always find comfort in strongly governed numbers.
EMI share options are an appealing option for founders but not straightforward to set up. There are lots of things to think about, so you need to work through the implications with someone with experience.
The key to effective decision making is having the right business data, at the right time – which is all the time.
Unit economics is one of the most important metrics to get right in an e-commerce business. It’s a powerful tool that will help direct your strategy and focus for your products, sales, supply chain and marketing. But getting it right can be hard.
To show the strength of your business it’s essential that you not only include the right metrics, but bring them together to tell a compelling story.
What is burn rate? And cash runway? How do you measure them? Why do you need to care? Everything you need to know about burn rate and cash runway.
What is return on ad spend (ROAS)? What does return on ad spend (ROAS) mean? Why is understanding your return on ad spend (ROAS) important? How do you calculate return on ad spend (ROAS)? What is a good return on ad spend (ROAS)?
What is an LTV:CAC ratio? How do you measure the LTV:CAC ratio? Why is the LTV:CAC ratio important for SaaS and e-commerce businesses?
What is zero cash date? Why is your zero cash date valuable? A quick guide for fast-growth tech, SaaS and e-commerce businesses.