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flinder, part of Ascendant
  • How to save money on SaaS subscriptions
    Tech & SaaS

    How to save money on SaaS subscriptions

    Byflinder 10 October 202224 October 2026

    How to save costs in the current venture capital climate so you can extend your runway.

    Read More How to save money on SaaS subscriptionsContinue

  • The A-Z of crowdfunding
    Cash flow | E-commerce

    The A-Z of crowdfunding

    Byflinder 9 October 202224 October 2026

    Why you should consider crowdfunding and what to expect.

    Read More The A-Z of crowdfundingContinue

  • What is customer acquisition cost (CAC) and how to calculate it
    E-commerce | Tech & SaaS

    What is customer acquisition cost (CAC) and how to calculate it

    ByAlastair Barlow FCCA 7 October 202224 October 2026

    What is customer acquisition cost (CAC)? Why is customer acquisition cost (CAC) important? How to calculate customer acquisition cost (CAC): A step-by-step guide. Effective strategies to reduce customer acquisition cost (CAC).

    Read More What is customer acquisition cost (CAC) and how to calculate itContinue

  • Average order value (AOV) explained
    E-commerce | Marketplaces

    Average order value (AOV) explained

    ByFatima Salhab FCCA 7 October 202224 October 2026

    What is AOV? How do you measure it? Why is it important? A quick guide for fast-growth e-commerce businesses.

    Read More Average order value (AOV) explainedContinue

  • Revenue-based financing v equity funding: advantages, disadvantages and the real cost
    Cash flow | E-commerce

    Revenue-based financing v equity funding: advantages, disadvantages and the real cost

    ByFatima Salhab FCCA 3 October 202224 October 2026

    Traditional debt financing hasn’t always been available for fast-growth e-commerce businesses. This article looks at revenue-based financing as a possible alternative to equity funding, especially in the current market.

    Read More Revenue-based financing v equity funding: advantages, disadvantages and the real costContinue

  • In conversation with CFO Fatima Salhab
    E-commerce

    In conversation with CFO Fatima Salhab

    ByFatima Salhab FCCA 3 October 202224 October 2026

    Fatima shares her insights on the state of the e-commerce sector and what can be expected during the journey of investment for e-commerce businesses.

    Read More In conversation with CFO Fatima SalhabContinue

  • In conversation with CFO Dave Eaton
    Tech & SaaS

    In conversation with CFO Dave Eaton

    Byflinder 3 October 202224 October 2026

    Dave talks us through aspects of the fast-growth tech and SaaS funding cycle, what you can expect in the process, where the VC market is currently at and what financial position your business should be in to make it viable and ready for investment.

    Read More In conversation with CFO Dave EatonContinue

  • How smart is your finance function?
    Smart finance function | Tech & SaaS

    How smart is your finance function?

    ByAlastair Barlow FCCA 3 October 202224 October 2026

    Smart finance functions® for smart leaders. Find out what happened yesterday, what’s happening today and what’s likely to happen tomorrow.

    Read More How smart is your finance function?Continue

  • How has flexible working evolved?
    Tech & SaaS

    How has flexible working evolved?

    Byflinder 3 October 202224 October 2026

    The hybrid working method is still being refined. It’s definitely a work-in-progress, especially in the start-up space.

    Read More How has flexible working evolved?Continue

  • What is a fractional CFO and when should you get one?
    CFO | Tech & SaaS

    What is a fractional CFO and when should you get one?

    ByAlastair Barlow FCCA 7 June 202224 October 2026

    For very new businesses in their infancy, CFOs will introduce the right structures for the finance function, reporting and forecasting to make sure the organisation is well-positioned to scale in a controlled way.

    Read More What is a fractional CFO and when should you get one?Continue

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us