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flinder, part of Ascendant
  • What is website traffic?
    E-commerce

    What is website traffic?

    ByMatthew Boon 10 January 202324 October 2026

    What does website traffic mean? Why is understanding your website traffic? How do you work out your website traffic?

    Read More What is website traffic?Continue

  • What legal steps do you need to take along your investment journey?
    Tech & SaaS

    What legal steps do you need to take along your investment journey?

    Byflinder 10 January 202324 October 2026

    What you need to know to prepare for an investment round (The legals).

    Read More What legal steps do you need to take along your investment journey?Continue

  • In conversation with CFO Dave Eaton
    Tech & SaaS

    The year in review with fractional CFO Dave Eaton

    Byflinder 20 December 202224 October 2026

    Year-end review and insights in the tech & SaaS sector

    Read More The year in review with fractional CFO Dave EatonContinue

  • How do you calculate month-on month-growth?
    E-commerce | Smart finance function

    How do you calculate month-on month-growth?

    ByLuke Streeter FCA 20 December 202224 October 2026

    What is month-on-month growth?

    Read More How do you calculate month-on month-growth?Continue

  • In conversation with CFO Fatima Salhab
    E-commerce

    The year in review with Fractional CFO Fatima Salhab

    ByFatima Salhab FCCA 20 December 202224 October 2026

    Year-end review and insights in the e-commerce sector

    Read More The year in review with Fractional CFO Fatima SalhabContinue

  • What is repeat order rate?
    E-commerce

    What is repeat order rate?

    ByLuke Streeter FCA 13 December 202224 October 2026

    What is repeat order rate? How do you use repeat order rate? How do you calculate repeat order rate? What is a good repeat order rate?

    Read More What is repeat order rate?Continue

  • What is a down round?
    Investment | Tech & SaaS

    What is a down round?

    ByAlastair Barlow FCCA 13 December 202224 October 2026

    What you need to know about down round financing.

    Read More What is a down round?Continue

  • Made.com - what went wrong?
    CFO | E-commerce

    Made.com – what went wrong?

    Byflinder 13 December 202224 October 2026

    What happened to Made.com?

    Read More Made.com – what went wrong?Continue

  • What is average revenue per user?
    Tech & SaaS

    What is average revenue per user?

    ByLuke Streeter FCA 13 December 202224 October 2026

    What is average revenue per user (ARPU)? Why is ARPU important? How to calculate ARPU? What is a good average revenue per user?

    Read More What is average revenue per user?Continue

  • What is good CAC payback period?
    Tech & SaaS

    What is good CAC payback period?

    Byflinder 6 December 202224 October 2026

    What does CAC payback period mean? Why is it important to understand your CAC payback period? How do you calculate pay pack period for CAC? How many months should CAC be recovered in? How do I reduce or increase my CAC payback?

    Read More What is good CAC payback period?Continue

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us