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flinder, part of Ascendant
  • What is cost per order?
    E-commerce | Marketplaces

    What is cost per order?

    ByFatima Salhab FCCA 24 January 202324 October 2026

    CPO explained, What does CPO mean? Why is understanding CPO important? How do you calculate CPO? What is a good CPO?

    Read More What is cost per order?Continue

  • How using the Rule of 40 can change your business trajectory
    Smart finance function | Tech & SaaS

    How using the Rule of 40 can change your business trajectory

    Byflinder 24 January 202324 October 2026

    How understanding and using the Rule of 40 can change the roadmap ahead for your business.

    Read More How using the Rule of 40 can change your business trajectoryContinue

  • Spotlight on Hunter & Gather
    E-commerce

    Spotlight on Hunter & Gather

    Byflinder 24 January 202324 October 2026

    In conversation with Jeff Webster as he shares the successes and challenges of their journey so far, along with some useful lessons for other e-commerce businesses.

    Read More Spotlight on Hunter & GatherContinue

  • What is the Rule of 40?
    Tech & SaaS

    What is the Rule of 40?

    ByAlastair Barlow FCCA 24 January 202324 October 2026

    The rule of 40 explained, What is the rule of 40 in SaaS? Why is the rule of 40 important? Why does the rule of 40 matter? How to calculate the rule of 40.

    Read More What is the Rule of 40?Continue

  • What are OKRs?
    E-commerce | Tech & SaaS

    What are OKRs?

    ByAlastair Barlow FCCA 17 January 202324 October 2026

    What does OKR mean? What is an OKR in business? KPI vs OKR, OKR best practices, How to measure OKRs, OKR metric examples

    Read More What are OKRs?Continue

  • What are OKRs and how do you set them?
    Tech & SaaS

    What are OKRs and how do you set them?

    Byflinder 17 January 202324 October 2026

    Understanding OKRs and how they support your business.

    Read More What are OKRs and how do you set them?Continue

  • Common mistakes to avoid when setting up an EMI scheme
    EMI share options | Tech & SaaS

    Common mistakes to avoid when setting up an EMI scheme

    ByAlastair Barlow FCCA 17 January 202324 October 2026

    Understanding EMI share schemes and what you need to know.

    Read More Common mistakes to avoid when setting up an EMI schemeContinue

  • What legal steps do you need to take along your investment journey?
    Tech & SaaS

    What legal steps do you need to take along your investment journey?

    Byflinder 10 January 202324 October 2026

    What you need to know to prepare for an investment round (The legals).

    Read More What legal steps do you need to take along your investment journey?Continue

  • What is website traffic?
    E-commerce

    What is website traffic?

    ByMatthew Boon 10 January 202324 October 2026

    What does website traffic mean? Why is understanding your website traffic? How do you work out your website traffic?

    Read More What is website traffic?Continue

  • What is active users?
    Tech & SaaS

    What is active users?

    Byflinder 10 January 202324 October 2026

    What does active users mean? Why is understanding active users important? How do you calculate active users?

    Read More What is active users?Continue

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us