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flinder, part of Ascendant
  • Unlocking VC funding in 2023: Top three investor priorities every SaaS founder should know
    Cash flow | Tech & SaaS

    Unlocking VC funding in 2023: Top three investor priorities every SaaS founder should know

    ByAlastair Barlow FCCA 13 June 202324 October 2026

    Discover the keys to securing your next round of funding in the increasingly competitive VC landscape of 2023. Uncover what today’s investors truly value and learn how to position your SaaS start-up for success.

    Read More Unlocking VC funding in 2023: Top three investor priorities every SaaS founder should knowContinue

  • 10 key e-commerce trends: Navigating the road to fast-growth in 2023
    E-commerce

    10 key e-commerce trends: Navigating the road to fast-growth in 2023

    ByAlastair Barlow FCCA 13 June 202324 October 2026

    From the acceleration of online shopping to the rise of personalised experiences, we dive into the critical e-commerce trends set to shape 2023. We explore the future of online retail and reveal how businesses can navigate the fast-paced world of e-commerce.

    Read More 10 key e-commerce trends: Navigating the road to fast-growth in 2023Continue

  • Making finance the heart of your board meetings
    CFO | Tech & SaaS

    Making finance the heart of your board meetings

    ByAlastair Barlow FCCA 7 June 202324 October 2026

    Learn how integrating finance in board meetings can drive strategic decision-making and build investor confidence in tech and SaaS start-ups.

    Read More Making finance the heart of your board meetingsContinue

  • What is a term sheet and why they are important?
    CFO | Tech & SaaS

    What is a term sheet and why they are important?

    Byflinder 6 June 202324 October 2026

    Understanding the value of a term sheet during the investment journey

    Read More What is a term sheet and why they are important?Continue

  • Revolutionising efficiency: How tech company FuseWorks automated their future and found product-market fit
    Tech & SaaS

    Revolutionising efficiency: How tech company FuseWorks automated their future and found product-market fit

    Byflinder 31 May 202324 October 2026

    A start-up journey of measured growth towards a great outcome

    Read More Revolutionising efficiency: How tech company FuseWorks automated their future and found product-market fitContinue

  • What is revenue?
    E-commerce | Tech & SaaS

    What is revenue?

    ByLuke Streeter FCA 23 May 202324 October 2026

    What is revenue? How to understand revenue. Why is revenue important? How do you calculate revenue? What do you exclude from revenue? What is deferred revenue?

    Read More What is revenue?Continue

  • Spotlight series - How a bootstrapped tech business successfully controlled their cash burn in order to raise funding
    Cash flow | Tech & SaaS

    Spotlight series – How a bootstrapped tech business successfully controlled their cash burn in order to raise funding

    Byflinder 16 May 202324 October 2026

    We chatted with Eamon Shahir about the journey story of Taxd from building a team to the investment process

    Read More Spotlight series – How a bootstrapped tech business successfully controlled their cash burn in order to raise fundingContinue

  • How to supercharge your e-commerce business with an outsourced CFO
    CFO | E-commerce

    How to supercharge your e-commerce business with an outsourced CFO

    ByFatima Salhab FCCA 16 May 202324 October 2026

    Why outsourcing your finance function could benefit your fast-growth business

    Read More How to supercharge your e-commerce business with an outsourced CFOContinue

  • Spotlight series - Interview with Ed Barton, co-founder of Curiscope
    E-commerce

    Spotlight series – Interview with Ed Barton, co-founder of Curiscope

    Byflinder 15 May 202324 October 2026

    In conversation with Ed Barton, founder of Curiscope about their journey and lessons learned

    Read More Spotlight series – Interview with Ed Barton, co-founder of CuriscopeContinue

  • A seat at the table: The role of finance in strategic decision-making
    CFO | Tech & SaaS

    A seat at the table: The role of finance in strategic decision-making

    ByAlastair Barlow FCCA 10 May 202324 October 2026

    Learn how finance teams in start-ups provide decision support, conduct scenario modelling, and manage risk to drive growth and success.

    Read More A seat at the table: The role of finance in strategic decision-makingContinue

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Who we work with

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What we do

  • Smart finance function®
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  • EMI share options
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  • Articles New
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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us