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flinder, part of Ascendant
  • The biggest e-commerce SEO mistakes and opportunities
    E-commerce

    The biggest e-commerce SEO mistakes and opportunities

    Byflinder 1 August 202324 October 2026

    Unearth key strategies to boost e-commerce SEO: From unique descriptions to site performance and beyond.

    Read More The biggest e-commerce SEO mistakes and opportunitiesContinue

  • Simplifying the closing of books: A guide for tech and SaaS start-ups
    Smart finance function | Tech & SaaS

    Simplifying the closing of books: A guide for tech and SaaS start-ups

    ByLuke Streeter FCA 1 August 202324 October 2026

    Discover strategies to accelerate month-end book closings for tech start-ups. Clear calendars, rolling close approach, technology leverage, consistency, communication, training, and optimization for efficiency.

    Read More Simplifying the closing of books: A guide for tech and SaaS start-upsContinue

  • Riding the wave: The unstoppable rise of vertical SaaS
    Tech & SaaS

    Riding the wave: The unstoppable rise of vertical SaaS

    Byflinder 1 August 202324 October 2026

    Unleashing the power of specialisation in the SaaS industry.

    Read More Riding the wave: The unstoppable rise of vertical SaaSContinue

  • Navigating the R&D tax changes: A guide for UK start-ups
    R&D tax | Tech & SaaS

    Navigating the R&D tax changes: A guide for UK start-ups

    ByLuke Streeter FCA 31 July 202324 October 2026

    Understanding and preparing for the August 2023 shifts in R&D tax relief.

    Read More Navigating the R&D tax changes: A guide for UK start-upsContinue

  • The partnership playbook: Winning growth strategies for UK SaaS start-ups
    Tech & SaaS

    The partnership playbook: Winning growth strategies for UK SaaS start-ups

    Byflinder 25 July 202324 October 2026

    Your step-by-step guide to building, nurturing, and leveraging strategic alliances.

    Read More The partnership playbook: Winning growth strategies for UK SaaS start-upsContinue

  • Sustainability in e-commerce: Why it matters and how to achieve it
    E-commerce

    Sustainability in e-commerce: Why it matters and how to achieve it

    Byflinder 25 July 202324 October 2026

    Why sustainability matters: A business imperative in the e-commerce landscape.

    Read More Sustainability in e-commerce: Why it matters and how to achieve itContinue

  • Unleashing growth with sector-specific reporting
    Smart finance function | Tech & SaaS

    Unleashing growth with sector-specific reporting

    ByAlastair Barlow FCCA 19 July 202324 October 2026

    Unlock faster growth in tech and SaaS startups with sector-specific reporting. Leverage industry-specific KPIs, benchmarks, and tailored stakeholder reporting to make strategic decisions and track fundraising milestones.

    Read More Unleashing growth with sector-specific reportingContinue

  • Thriving amid giants: Balancing e-commerce marketplaces with your own store
    E-commerce

    Thriving amid giants: Balancing e-commerce marketplaces with your own store

    Byflinder 18 July 202324 October 2026

    Discover strategies for e-commerce success, balancing your presence on marketplaces like Amazon, eBay, and Etsy, with your own online store.

    Read More Thriving amid giants: Balancing e-commerce marketplaces with your own storeContinue

  • Mastering the landscape: Harnessing competitive analysis in the SaaS sector
    Tech & SaaS

    Mastering the landscape: Harnessing competitive analysis in the SaaS sector

    Byflinder 18 July 202324 October 2026

    Transforming competition into opportunity: A comprehensive guide to competitive analysis

    Read More Mastering the landscape: Harnessing competitive analysis in the SaaS sectorContinue

  • Building budgets and forecasts: A look into top-performing finance teams in start-ups
    CFO | Tech & SaaS

    Building budgets and forecasts: A look into top-performing finance teams in start-ups

    ByAlastair Barlow FCCA 12 July 202324 October 2026

    Discover how high-performing finance teams excel in budgeting and forecasting through driver-built budgets, sector alignment, and regular re-forecasting.

    Read More Building budgets and forecasts: A look into top-performing finance teams in start-upsContinue

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What we do

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us