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flinder, part of Ascendant
  • Transforming feedback into features: User insight as a driving force in product development
    Tech & SaaS

    Transforming feedback into features: User insight as a driving force in product development

    Byflinder 11 July 202324 October 2026

    Effective strategies for harnessing user insights to drive product development in tech start-ups.

    Read More Transforming feedback into features: User insight as a driving force in product developmentContinue

  • Supply chain management in e-commerce: A pragmatic guide to thriving amidst complexity
    E-commerce

    Supply chain management in e-commerce: A pragmatic guide to thriving amidst complexity

    Byflinder 11 July 202324 October 2026

    A comprehensive exploration of challenges, strategies, and innovations for the leaders of fast-growing e-commerce businesses in the UK.

    Read More Supply chain management in e-commerce: A pragmatic guide to thriving amidst complexityContinue

  • Insider tips: Strategies for hiring exceptional tech talent in London’s fast-growth businesses
    Tech & SaaS

    Insider tips: Strategies for hiring exceptional tech talent in London’s fast-growth businesses

    Byflinder 3 July 202324 October 2026

    Navigating the challenges and evolving dynamics of tech recruitment in London’s rapidly growing businesses with Mikael Nilsson, VP of People at Speechmatics

    Read More Insider tips: Strategies for hiring exceptional tech talent in London’s fast-growth businessesContinue

  • Breathing new life into e-commerce: Embracing the second-hand market
    E-commerce

    Breathing new life into e-commerce: Embracing the second-hand market

    ByAlastair Barlow FCCA 3 July 202324 October 2026

    Delve into the potential of the second-hand market in e-commerce, an often overlooked yet lucrative sector ripe for innovation.

    Read More Breathing new life into e-commerce: Embracing the second-hand marketContinue

  • Finance in the strategy room: How finance supports strategy in start-ups
    CFO | Tech & SaaS

    Finance in the strategy room: How finance supports strategy in start-ups

    ByAlastair Barlow FCCA 30 June 202324 October 2026

    Discover how finance teams shape strategy and drive success in tech start-ups through understanding business objectives and strategic decision-making.

    Read More Finance in the strategy room: How finance supports strategy in start-upsContinue

  • Decoding SaaS: Your guide to essential tech & SaaS terms
    Tech & SaaS

    Decoding SaaS: Your guide to essential tech & SaaS terms

    ByAlastair Barlow FCCA 28 June 202324 October 2026

    Uncover the essential tech and SaaS terms for 2023 in our comprehensive new glossary. Dive in and decode the language of growth in today’s dynamic SaaS landscape.

    Read More Decoding SaaS: Your guide to essential tech & SaaS termsContinue

  • Understanding the language of e-commerce: Key terms explained
    CFO | E-commerce

    Understanding the language of e-commerce: Key terms explained

    ByAlastair Barlow FCCA 27 June 202324 October 2026

    Explore the essential e-commerce terms for 2023 in our all-new glossary. Embark on a journey to decode the language of e-commerce success in today’s vibrant online marketplace.

    Read More Understanding the language of e-commerce: Key terms explainedContinue

  • Connecting the dots: Aligning financial reporting to business operations
    Smart finance function | Tech & SaaS

    Connecting the dots: Aligning financial reporting to business operations

    ByAlastair Barlow FCCA 27 June 202324 October 2026

    Discover the importance of aligning financial reporting with business operations for effective decision-making. Segmented reporting, operational KPIs, and goal alignment ensure accurate insights.

    Read More Connecting the dots: Aligning financial reporting to business operationsContinue

  • Unravelling SaaS pricing strategies in 2023
    CFO | Tech & SaaS

    Unravelling SaaS pricing strategies in 2023

    ByAlastair Barlow FCCA 20 June 202324 October 2026

    Prepare to navigate the maze of SaaS pricing strategies with this comprehensive guide that elucidates the best practices and latest trends in pricing for growth-focused SaaS CEOs.

    Read More Unravelling SaaS pricing strategies in 2023Continue

  • Building a distinctive e-commerce brand in a saturated market
    E-commerce

    Building a distinctive e-commerce brand in a saturated market

    ByAlastair Barlow FCCA 20 June 202324 October 2026

    In the bustling digital marketplace, building a distinctive e-commerce brand is your ticket to standing out from the crowd. Dive into our latest article and discover how the power of uniqueness, consistency, and customer engagement can transform your brand from just another option to the preferred choice.

    Read More Building a distinctive e-commerce brand in a saturated marketContinue

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Who we work with

  • Tech and SaaS
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Pricing

  • Smart finance function®

What we do

  • Smart finance function®
  • Investor readiness
  • System implementation
  • Forecasting
  • R&D tax
  • Fractional CFO
  • EMI share options
  • Unleashed implementation

Insights & Resources

  • Articles New
  • Podcasts New
  • KPIs & metrics New
  • Glossary
  • Guides New
  • Whitepapers New

About us

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  • Our story
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flinder
Metal Box Factory, Suite 226
30 Great Guildford Street
London, SE1 0HS
United Kingdom

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us