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flinder, part of Ascendant
  • 10 crucial lessons from a founder who raised millions then shut down
    Tech & SaaS

    10 crucial lessons from a founder who raised millions then shut down

    Byflinder 30 April 202424 October 2026

    Lessons learned from Sebastian Trif’s £3m start-up journey.

    Read More 10 crucial lessons from a founder who raised millions then shut downContinue

  • The importance of budgeting for e-commerce businesses
    Cash flow | E-commerce

    The importance of budgeting for e-commerce businesses

    ByAlastair Barlow FCCA 31 March 202424 October 2026

    The important role of budgeting in your e-commerce working capital strategy.

    Read More The importance of budgeting for e-commerce businessesContinue

  • When and how to use the North Star framework for your start-up
    Tech & SaaS

    When and how to use the North Star framework for your start-up

    ByAlastair Barlow FCCA 31 March 202424 October 2026

    Steer your start-up towards growth with the North Star framework.

    Read More When and how to use the North Star framework for your start-upContinue

  • The top 10 KPIs every e-commerce business should track
    E-commerce | Smart finance function

    The top 10 KPIs every e-commerce business should track

    Byflinder 27 December 202324 October 2026

    Navigating the e-commerce landscape with data-driven insights.

    Read More The top 10 KPIs every e-commerce business should trackContinue

  • Figma design tools: Streamline your product design process
    Tech & SaaS

    Figma design tools: Streamline your product design process

    Byflinder 27 December 202324 October 2026

    Figma unveiled: From concept to reality, how high-fidelity prototyping is redefining the design landscape.

    Read More Figma design tools: Streamline your product design processContinue

  • Data-driven e-commerce: How to turn numbers into strategy
    E-commerce

    Data-driven e-commerce: How to turn numbers into strategy

    Byflinder 19 December 202324 October 2026

    Grow your e-commerce business with data you already have.

    Read More Data-driven e-commerce: How to turn numbers into strategyContinue

  • 10 must-track KPIs for your SaaS business
    Tech & SaaS

    10 must-track KPIs for your SaaS business

    Byflinder 19 December 202324 October 2026

    Empowering your SaaS journey with metrics that matter.

    Read More 10 must-track KPIs for your SaaS businessContinue

  • Bootstrapping SaaS in the UK: Growth without VC
    Tech & SaaS

    Bootstrapping SaaS in the UK: Growth without VC

    Byflinder 12 December 202324 October 2026

    Discover strategies for UK SaaS founders to grow without venture capital.

    Read More Bootstrapping SaaS in the UK: Growth without VCContinue

  • How AI is transforming e-commerce customer experience
    E-commerce

    How AI is transforming e-commerce customer experience

    Byflinder 12 December 202324 October 2026

    AI in e-commerce: Crafting personalised experiences for competitive advantage and improved metrics.

    Read More How AI is transforming e-commerce customer experienceContinue

  • The green supply chain: How e-commerce can balance profit and planet
    E-commerce

    The green supply chain: How e-commerce can balance profit and planet

    Byflinder 5 December 202324 October 2026

    Transforming e-commerce with sustainable practices.

    Read More The green supply chain: How e-commerce can balance profit and planetContinue

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  • What we do
    • Smart finance function® Popular
    • Investor readiness
    • System implementation
    • Forecasting
    • R&D tax
    • Fractional CFO
    • EMI share options
    • Unleashed implementation
    • A2X implementation
    • ApprovalMax implementation
  • Who we work with
    • Tech & SaaS
    • E-commerce
    • Case studies
    • Client stories
  • Insights & Resources
    • Articles
    • Podcasts New
    • KPIs & metrics
    • Glossary
    • Guides New
    • Whitepapers New
  • Pricing
  • About us
    • News & press
    • Our story
    • Our team
    • Careers
    • #flinderLife stories
  • Launchpad
  • Chat to us