Net promoter score (NPS) explained
What does NPS mean? Why is NPS important to measure? How is NPS calculated? What is a good NPS?
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Growing a tech business: spotlight on Purple Dot
In conversation with CEO Madeline Parra as she shares Purple Dot’s journey, advice on start-up culture, what is product market fit, understanding business pitch presentation and the road ahead.
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Monthly recurring revenue (MRR) expansion explained
What is MRR expansion? How do you calculate MRR expansion? What is a good monthly revenue expansion rate for a start-up?
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R&D changes that could affect your tech & SaaS business
Understand how the proposed R&D tax credits changes could impact how much you can claim.
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Average revenue per account (ARPA)
What is average revenue per account (ARPA)? Why is ARPA important? How to calculate ARPA? What is ARPA in SaaS metrics?
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Revenue-based financing v equity funding for SaaS businesses
Understanding revenue-based financing as an alternative to equity funding in the current market landscape.
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What are the cyber security risks for a fast-growth business?
Understanding the risks to make your business to cyber secure.
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Trial to paid conversion rate explained
What is trial to paid conversion? How is trial to paid conversion rate measured? What does the conversion rate tell you? A key SaaS metric explained.
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Monthly recurring revenue (MRR) explained
What is MRR? Why is MRR important? How is MRR calculated? A quick guide to MRR for tech and SaaS businesses.
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How your marketing function changes along the fast-growth journey
Understand what to plan for as you market your product through the investment journey.
