How using the Rule of 40 can change your business trajectory
How understanding and using the Rule of 40 can change the roadmap ahead for your business.
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Spotlight on Hunter & Gather
In conversation with Jeff Webster as he shares the successes and challenges of their journey so far, along with some useful lessons for other e-commerce businesses.
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What are OKRs and how do you set them?
Understanding OKRs and how they support your business.
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What legal steps do you need to take along your investment journey?
What you need to know to prepare for an investment round (The legals).
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What is active users?
What does active users mean? Why is understanding active users important? How do you calculate active users?
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What being B Corp certified tells customers about your business
Why being a B Corp could be the right move for your business.
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The year in review with fractional CFO Dave Eaton
Year-end review and insights in the tech & SaaS sector
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Made.com – what went wrong?
What happened to Made.com?
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What is good CAC payback period?
What does CAC payback period mean? Why is it important to understand your CAC payback period? How do you calculate pay pack period for CAC? How many months should CAC be recovered in? How do I reduce or increase my CAC payback?
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Is marketing attribution an art or a science?
Understanding marketing attribution theory.
