Spotlight on Unleashed
We speak to e-commerce solution Unleashed about their product journey and how it solves customer pain points.
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Average order value (AOV) explained
What is AOV? How do you measure it? Why is it important? A quick guide for fast-growth e-commerce businesses.
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Revenue-based financing v equity funding: advantages, disadvantages and the real cost
Traditional debt financing hasn’t always been available for fast-growth e-commerce businesses. This article looks at revenue-based financing as a possible alternative to equity funding, especially in the current market.
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In conversation with CFO Fatima Salhab
Fatima shares her insights on the state of the e-commerce sector and what can be expected during the journey of investment for e-commerce businesses.
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The e-commerce metrics investors expect to see
Not only does (the right) data provide intelligence about how to run your business, but it delivers confidence to VCs and other investors who will always find comfort in strongly governed numbers.
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Calculating unit economics: 5 mistakes to avoid
Unit economics is one of the most important metrics to get right in an e-commerce business. It’s a powerful tool that will help direct your strategy and focus for your products, sales, supply chain and marketing. But getting it right can be hard.
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Return on ad spend (ROAS) explained
What is return on ad spend (ROAS)? What does return on ad spend (ROAS) mean? Why is understanding your return on ad spend (ROAS) important? How do you calculate return on ad spend (ROAS)? What is a good return on ad spend (ROAS)?
