Zero-party data refers to information that consumers intentionally and proactively share with brands, such as personal preferences or purchase intentions. It’s valuable for personalising the shopping experience and building customer trust.
E-commerce
Zero-Party Data
Discover straightforward explanations of common tech, SaaS, and e-commerce terminology below.
Zero-party data refers to information that consumers intentionally and proactively share with brands, such as personal preferences or purchase intentions. It’s valuable for personalising the shopping experience and building customer trust.