A pivot is a fundamental change to a business model, often after the realisation that the previous model will not work as expected. Start-ups often pivot when they find a different customer need that provides a better market opportunity.
Tech & SaaS
Pivot
Discover straightforward explanations of common tech, SaaS, and e-commerce terminology below.
A pivot is a fundamental change to a business model, often after the realisation that the previous model will not work as expected. Start-ups often pivot when they find a different customer need that provides a better market opportunity.