An impression in digital marketing refers to an instance where an ad is displayed on a webpage. It’s used as a measure for the number of potential customers who had an opportunity to see the ad, regardless of whether they interacted with it.
E-commerce
Impression
Discover straightforward explanations of common tech, SaaS, and e-commerce terminology below.
An impression in digital marketing refers to an instance where an ad is displayed on a webpage. It’s used as a measure for the number of potential customers who had an opportunity to see the ad, regardless of whether they interacted with it.