The A-Z of crowdfunding
Why you should consider crowdfunding and what to expect.
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Average order value (AOV) explained
What is AOV? How do you measure it? Why is it important? A quick guide for fast-growth e-commerce businesses.
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What is customer acquisition cost (CAC) and how to calculate it
What is customer acquisition cost (CAC)? Why is customer acquisition cost (CAC) important? How to calculate customer acquisition cost (CAC): A step-by-step guide. Effective strategies to reduce customer acquisition cost (CAC).
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In conversation with CFO Fatima Salhab
Fatima shares her insights on the state of the e-commerce sector and what can be expected during the journey of investment for e-commerce businesses.
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Revenue-based financing v equity funding: advantages, disadvantages and the real cost
Traditional debt financing hasn’t always been available for fast-growth e-commerce businesses. This article looks at revenue-based financing as a possible alternative to equity funding, especially in the current market.
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The e-commerce metrics investors expect to see
Not only does (the right) data provide intelligence about how to run your business, but it delivers confidence to VCs and other investors who will always find comfort in strongly governed numbers.
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Calculating unit economics: 5 mistakes to avoid
Unit economics is one of the most important metrics to get right in an e-commerce business. It’s a powerful tool that will help direct your strategy and focus for your products, sales, supply chain and marketing. But getting it right can be hard.
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What is burn rate? Understanding cash runway and how to calculate them
What is burn rate? And cash runway? How do you measure them? Why do you need to care? Everything you need to know about burn rate and cash runway.
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Return on ad spend (ROAS) explained
What is return on ad spend (ROAS)? What does return on ad spend (ROAS) mean? Why is understanding your return on ad spend (ROAS) important? How do you calculate return on ad spend (ROAS)? What is a good return on ad spend (ROAS)?
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Lifetime value/customer acquisition cost ratio explained
What is an LTV:CAC ratio? How do you measure the LTV:CAC ratio? Why is the LTV:CAC ratio important for SaaS and e-commerce businesses?
