In e-commerce, personalisation is the process of tailoring the shopping experience to individual customers. This can be based on their behaviour, demographics, or purchase history, and it can improve customer satisfaction and sales.
E-commerce
Personalisation
Discover straightforward explanations of common tech, SaaS, and e-commerce terminology below.
In e-commerce, personalisation is the process of tailoring the shopping experience to individual customers. This can be based on their behaviour, demographics, or purchase history, and it can improve customer satisfaction and sales.