B2C refers to business transactions that occur between a business and an individual consumer. It involves the sale of products or services directly to end consumers, targeting their preferences and addressing their personal needs.
E-commerce
Business to consumer (B2C)
Discover straightforward explanations of common tech, SaaS, and e-commerce terminology below.
B2C refers to business transactions that occur between a business and an individual consumer. It involves the sale of products or services directly to end consumers, targeting their preferences and addressing their personal needs.