CEO and co-founder

Luke Streeter FCA

Luke Streeter FCA

I’m an ICAEW chartered accountant and the CEO and co-founder of flinder, a pioneer of smart finance functions® to accelerate the growth of tech, SaaS and e-commerce businesses.

A passion for working with growth companies

I have a passion for start-ups and love to support exciting and ambitious founders and I lead the operational delivery of our smart finance function® team at flinder. I spent more than eight years at PwC in Assurance and then helped to create PwC’s small business solution, MyFinancepartner, where I worked predominantly with fast-growth businesses. I also spent time on secondment in industry so have first-hand experience of running finance operations.

Now Alastair and I have created a business that brings our experience and best practice in finance functions but tailored for fast-growth companies.

Making things happen

In my former role as COO, I made things happen, from executing on the strategy to making sure everything runs smoothly across our entire client base. I evaluate and implement new technologies. I made sure your finance function, systems and processes are leading practice. I’m now the CEO and lead the wider “Finance as a Service” business within Ascendant.

And making things happen doesn’t stop there – as a qualified ski instructor with a passion for skiing, I’m central to organising our annual ski event! In my spare time I am also a special constable, play football and of course when I can, I ski.

Articles by Luke

Employer NI is rising to 15% – but you might actually be better off than you think

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When is the right time to implement ApprovalMax for your growing start-up?

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Maintaining financial control: Integrating ApprovalMax with Xero for start-ups

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Simplifying the closing of books: A guide for tech and SaaS start-ups

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Navigating the R&D tax changes: A guide for UK start-ups

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What is revenue?

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What is debtor days?

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What is negative churn?

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How do you calculate inventory days?

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Revenue per FTE

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What is customer churn?

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What is customer renewal rate?

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What is the current ratio?

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Annual recurring revenue (ARR)

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Customer satisfaction score (CSAT)

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How do you calculate month-on month-growth?

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What is average revenue per user?

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What is repeat order rate?

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How to calculate returns rate

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What is contribution margin?

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What is the SaaS magic number?

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EBITDA explained

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Net promoter score (NPS) explained

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Customer lifetime value (LTV) explained

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What is burn rate? Understanding cash runway and how to calculate them

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flinder - accelerating growth

At flinder, we build and run smart finance functions® for fast-growth and complex businesses. We’re a technology and data-led finance partner that works with fast-growth businesses to improve performance, prepare for investment and scale operations. We harness complex data and deliver relevant insight to enable better decision-making to accelerate growth.

See how we can help you accelerate growth